James is currently the GM of The Urban Edge which is a brand marketing consultancy based in Nairobi, Kenya. The firm specializes in the design, execution and management of strategic brand experiential and stakeholder relationship management programs. Prior to this, he was the Country Head of Operations for the Mara Foundation in Kenya. He has previously served as a member of the Advisory Committee of U.S.

President Barrack Obama’s “Young Africa Leaders Initiative “ Regional Leadership Centre for East Africa (YALI - EA RLC) and is also an Associate Member of the Public Relations Society of Kenya. He holds a Bachelor of Commerce Degree majoring in Finance from the Kenyatta University, a Diploma in Public Relations from the Institute of Commercial Management (U.K.) and is currently winding up his Masters in Business Administration (MBA) at the University of Nairobi.